Helium Mobile, a wireless phone service built on the decentralized, crypto-powered Helium network, has been named the Official Wireless Sponsor of University of Miami Athletics, the company and school announced Wednesday.
As part of the collaboration, Helium Mobile will host promotions and fan experiences at Miami Hurricanes home games across sports, including as yet unannounced deals for students. The sponsorship will launch at the Miami vs. Notre Dame men's basketball game on December 2, with Helium Mobile serving as the game’s presenting sponsor.
The deal is in effect for the remainder of the 2023-24 collegiate season. A Helium Mobile representative told Decrypt that it was a six-figure deal, but did not provide specific financial details.
In August, Helium Mobile launched a $5 per month unlimited phone plan in Miami using its network of hotspots, which are operated by users who earn crypto tokens for participating in the network. Helium Mobile’s network is also supported by T-Mobile’s nationwide 5G coverage, which is tapped when users aren’t within range of a hotspot.
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"We know how tight budgets can be and partnered with the University of Miami to help students, faculty, staff, and fans have a more affordable phone plan in their city," said Frank Mong, Chief Operating Officer of Helium Mobile creator Nova Labs, in a release.
Crypto companies signed a bevy of sports team and league sponsorships in 2021 and 2022 as the burgeoning industry grew, but such deals slowed after last year's crypto market crash—and particularly following the November 2022 collapse of crypto exchange FTX, which had led the charge on sports alliances with Major League Baseball, the Miami Heat, and Tom Brady, among others.
Helium Mobile, the hybrid wireless carrier that combines service from the decentralized, crypto-powered Helium 5G network and T-Mobile’s nationwide 5G network, has opened up to the public in Miami, Florida as the first stop in its rollout. And it’s priced at just $5 per month.
That $5 monthly fee unlocks unlimited talk, text, and data, Helium Mobile announced Tuesday and does not require a contract commitment. The offering is available to anyone who lives in Miami with an eligible zip code, alon...
The original Helium network let users share their home or business Wi-Fi connection by running a hotspot, which broadcasts a signal that could provide connectivity to nearby Internet of Things (IoT) devices like sensors and trackers. Over 960,000 such hotspots have been deployed to date.
More recently, the Helium 5G network launched to provide connectivity for devices like smartphones and laptops. Nova Labs, the startup that includes the original creators of Helium, built the Helium Mobile service on top of that network and signed a deal with T-Mobile to utilize its service to provide nationwide connectivity across the United States.
Formula 1 has renewed its partnership with exchange platform Crypto.com, extending the agreement through 2030 as both entities seek to capitalize on their shared momentum.
The renewed partnership will see Crypto.com continue to feature prominently at key Formula 1 events, including the Miami Grand Prix, where it has been the title sponsor since the race’s inception in 2022.
The deal, first inked in 2021, marked Formula 1’s foray into the crypto world at a time when digital assets were experienc...
Mo Shaikh, a co-creator of the Aptos blockchain and co-founder and CEO of the Aptos Labs firm that helps support it, announced Thursday that he's leaving the company to focus on a "new chapter."
"Today, I am stepping away from Aptos Labs to start a new chapter," Shaikh wrote on X. "One of my true passions lies in building companies from the ground up, and we have done that at Aptos Labs by building a world-class team."
"I leave Aptos Labs with the utmost confidence in the team," he continued, "a...
Building on the momentum of anticipated changes to U.S. crypto policy, Binance.US said it aims to restore its USD services in early 2025, according to a statement shared with Decrypt.
It marks the exchange's first major operational shift as regulatory pressure forced the exchange to suspend fiat trading last year.
The platform has operated under restricted banking access since June 2023, when SEC civil claims triggered a suspension of dollar deposits and withdrawals.
"While I can't provide a de...
