Major League Soccer launched a new NFT collectibles platform called MLS Quest on the Sui network Monday, in a team-up with crypto startup Sweet.
The free-to-play experience lets soccer fans search for Key Play of the Game Medallions at online and physical pick-up zones across North America, including at real-life MLS matches. Once claimed, the digital medallions will reveal highlights from past and present MLS matches.
Fans who collect all four medallions from a single match will complete a "quest" and unlock rewards such as team merchandise, autographed jerseys, tickets, and exclusive experiences.
"At MLS, we continuously strive to grow our fan base and elevate the fan experience," said Chris Schlosser, Major League Soccer SVP of Emerging Ventures, in a statement. "With MLS Quest and our partnership with Sweet, we're excited to offer a unique collectible challenge that embodies our commitment to cutting-edge digital innovation."
MLS Quest has launched with a free redeemable collectible from the platform’s official website. Additional collectibles are offered through the marketplace, currently starting at a price of $4.
Coinbase has struck a deal with the Golden State Warriors NBA team, the latest sign that digital asset companies are taking a fresh look at the value of U.S.-based sports marketing deals—and that teams and leagues are keen on such deals after many were burned in the wake of FTX's collapse.
As part of the deal, the crypto exchange's branding will be featured prominently across the Warriors’ Chase Center and the team's limited-edition merchandise, Coinbase said in a statement this week. The tradin...
Many of the world’s biggest sports leagues have gotten in on NFT collectibles since Dapper Labs’ NBA Top Shot found mainstream success in early 2021 on the Flow blockchain. Dapper itself has launched subsequent platforms with the NFL and UFC, while MLB and the NHL are among other American leagues that have debuted digital collectible experiences.
Editor’s note: This article was written with the assistance of AI. Edited and fact-checked by Andrew Hayward.
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