Gaming firm Boyaa Interactive announced Friday that it has swapped its Ethereum tokens for nearly $50 million in Bitcoin, as the world's oldest cryptocurrency hovers just below a potential $100,000 price milestone.

The Hong Kong-based gaming giant acquired approximately $49.5 million in Bitcoin this month, converting 14,200 Ethereum (ETH) for about 515 Bitcoin between November 19-28, the company said Friday in a statement. 

The firm now holds 3,183 BTC, worth $310 million as of this writing. That's nearly three times the value of Japanese investment firm Metaplanet’s approximately $111 million in Bitcoin.

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Bitcoin is trading for about $97,300 as of this writing, CoinGecko data shows. 

Boyaa acquired its Ethereum token holdings for $39.45 million, at an average price of $2,777 per token, according to the company's statement.

This latest purchase forms part of Boyaa's broader plan to invest into digital assets. Last year, Boyaa vowed in a statement to invest up to $100 million in cryptocurrencies, including Bitcoin, Ethereum, and stablecoins.

It's not the only company topping up its coffers with Bitcoin, however. Metaplanet—often called Japan's MicroStrategy—has scooped up about $53 million in Bitcoin since unveiling its purchase plan for the token last April. On Thursday, the firm announced it would raise $62 million for additional Bitcoin investments. 

Meanwhile, MicroStrategy—the U.S. software firm credited with devising the Bitcoin treasury reserve model—announced on Monday that it bought an additional 55,500 BTC worth $5.4 billion, bringing its holdings to 386,700 Bitcoin. That’s over $37 billion worth.

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Other large public companies such as Marathon Digital Holdings have recently joined the Bitcoin giant, adding to their stockpiles of the cryptocurrency in recent months.

Edited by Andrew Hayward

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